"Jus" Branding
Juice Brand Concept
This personal project was inspired by a journey toward healthier living, something many can relate to during times of transformation. Rooted in simplicity and clarity, the branding for Jus reflects both a fresh perspective and a meaningful piece of my own story.
The name Jus, which means “juice” in French, a nod to my time studying abroad in France in 2007 through the "People to People Program". While there, I explored French culture, food, and the arts, an experience that continues to influence my creative work today. I wanted to weave that inspiration into the design, blending personal history with contemporary aesthetics.
The logo features an elegant, minimalist typeface, complemented by the use of negative space theory within the packaging to create a clean, modern feel. To keep the brand grounded in an organic and authentic tone, I incorporated a cork-textured background into the Pronunciation branding kit, a visual element that reinforces the natural, earthy vibe of the product.