Critter Haven
Animal Shelter/Brand Concept
This branding project was part of a Graphic Design assignment I took at Living Arts College, where I was tasked with creating a logo for a fictional organization I would either work for or support. I developed Haven, an animal shelter designed to resonate with a target audience of women of all ages...an audience known for its strong sense of empathy toward animals.
The name Haven was chosen with intention, symbolizing a place of safety and refuge. For animals, this represents security and care; for the audience, it evokes compassion and trust. The color palette is playful yet highly legible, crafted to feel welcoming while maintaining visual clarity across mediums.
This logo aims to balance emotional appeal with professional design principles, effectively communicating the heart and mission of the organization.