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ERTH CHIC (aka Earth Chic) is an eco-conscious winter wear brand where raw nature meets refined streetwear. This company embodies minimalism,
boldness, and earth centered sophistication, designed for Individuals who face the cold with both function and presence.

BRAND ESSENCE

ERTH CHIC (aka Earth Chic) is where raw nature meets refined streetwear, It’s an eco-conscious winter brand that fuses bold silhouettes, modern minimalism, and rugged elegance, designed for those who face the cold not just with warmth, but with presence and edge.

MISSION

To redefine winter wear by merging sustainability, style, and self-reliance. ERTH CHIC empowers wearers to embrace the elements, break trends, and express Individuality, all while staying rooted In conscious fashion choices.

ROLE & CONTRIBUTION

I led the creative direction, branding, graphic design, and campaign development. This included defining the visual system (typography, color, logo usage), and designing all graphic assets. All art directing photo/video content was procured from Pexels.com. I used "Cottonbro Studio's" ICE DESERT Collection as the inspiration for this brand.

OUTCOME

This refined campaign established ERTH CHIC as a sustainable, fashion-forward winter wear brand with a minimalist yet rugged identity. The visuals reinforce a sense of quiet strength, intentional simplicity, and earth-conscious modernity, positioning ERTH CHIC as a leader in functional, bold winter fashion.

Brand Kit

and taglines

Watermarks

Click the Globe to see Brand Website Mockup

Disclaimer: www.ERTHCHIC.com & @ERTHCHIC social handles do not exist. They are only for show.

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marketing campaign

click images & videos to expand for full view

SOCIAL MEDIA ASSETS

POSTERS/FLYERS

EVENT PROMO VIDEOS

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