Kellye McGrew

For this project, I developed a modern and sophisticated logo for an American-style restaurant specializing in gourmet burgers. The concept was inspired by the sleek, contemporary dining experiences found in the Raleigh-Durham area, where elevated cuisine meets casual charm.

The logo was created using Adobe Illustrator, with an emphasis on clean lines and refined typography to reflect the restaurant’s upscale yet approachable brand personality.

To support the brand identity, I designed a flyer and accompanying mockups that communicate the restaurant’s vision: elegant, accessible, and inviting. The overall aesthetic bridges quality and affordability, capturing the essence of a gourmet experience that feels within reach.