A Child's Place
Non-profit organization Ads/Brochures
For this project in my Digital Publishing course at Living Arts College, I focused on raising awareness around the rising number of homeless children in Mecklenburg County, NC. A crisis that was deeply concerning in 2018 and continues to persist.
Driven by research and a desire to communicate the urgency of the issue, I designed a poster and accompanying brochure that visually reflect the intensity of the situation. The brochure was built in Photoshop and finalized in InDesign for a clean, organized layout. A dynamic digital counter was incorporated to emphasize the ongoing rise in affected children.
A black background was used intentionally to convey the gravity of the subject while keeping the focus on the message. On the back of the brochure, I introduced a custom typeface designed to resemble a child’s handwriting, adding a personal and emotional touch to the call to action: “Donate now.”
A Child's Place (ACP) became a program of Thompson as a result of a merger in February 2020