Kellye McGrew

For this project, I designed a series of four visually engaging posters that reflect the core values and vibrant atmosphere of the Mission Valley Shopping Center. I chose a typography-driven approach, integrating high-quality PNG images into the letterforms using Photoshop’s masking tools to create a compelling 3D effect.

The color palette was pulled directly from the shopping center’s website and physical exterior decor to maintain brand consistency across all visuals. Each poster was designed to highlight different retail categories while remaining cohesive as a set.

To bring the concept to life, I placed the final designs in realistic cityscape mockups, showcasing how these ads would appear in everyday urban settings and helping to contextualize their impact in a real-world environment.