Kellye McGrew

For this project, I aimed to present wild and exotic animals in a bold yet minimalist way, creating a unique visual narrative that draws attention without overwhelming the viewer. I drew inspiration from Carolina Tiger Rescue’s existing brand identity, using their official color palette to ensure consistency across both print and digital platforms.

The word “Rescue” and accompanying subtitles were carefully kerned to enhance clarity and visual harmony. Intentional typographic choices help establish a clear hierarchy, placing the spotlight on the animals themselves, while also emphasizing the organization’s call to action. The overall layout is designed to balance aesthetic appeal with purposeful communication.